News United States

Cadillac Revising Approach to Holiday Shopping

Marketplace Review: November 2011

2011-12-02

Back

Print   |  Email  |  Word   |  Add This   | 

DETROIT - With holiday retail shopping off to a strong start, Cadillac enters December with momentum on its products lines, combined with renewed approaches to both online and showroom shoppers.

Through November, CTS family retail sales are up 27 percent for the year, and SRX retail sales are up 11 percent. Escalade remains the top-selling full-size luxury SUV in the United States, with November retail sales up 7.8 percent over October. Cadillac’s overall sales in November were down 5.6 percent compared with November 2010, due to the phase-out of the STS and DTS models and a 57 percent reduction fleet sales.

To help dealers wrap up the year on a high note, Cadillac launched new holiday-themed consumer offers in time for the beginning of the 2011 shopping season. As with other retail goods, online shopping is increasingly important for luxury cars. Also in November, Cadillac launched a revamped mobile site, which allows mobile phone users to browse vehicles, find seasonal offers and locate dealers.

Similar features are also found in the myCadillac app, available for smartphones and tablet devices.

“Whether it comes from Cadillac’s online presence, our dealers, or third-party shopping sites, it’s easier than ever for customers to conveniently shop online and get connected quickly to dealers,” said Kurt McNeil, Cadillac vice president of Sales and Service. “The digital space is just as important any other element of the total customer experience, which is a huge focus in the luxury market today.”

Individual dealers also are ready for holiday shoppers. 

“We’ve ramped up our online presence and reached out to our customer base for Black Friday and Cyber Monday,” said Ryan La Fontaine of LaFontaine Cadillac in Highland, Mich., one of the nation’s top Cadillac dealers. “Our customers are extra busy this time of year, so we’ll pick up and deliver their new Cadillac to their doorstep, and do whatever we can do to be accommodating.”

Cadillac will expand its product lineup in 2012 with the all new XTS full-size luxury sedan and the all new ATS compact sport sedan.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.