Cadillac ELR First to Feature All-LED Exterior Lighting

2013-07-12


Print Print   |  Send Email  |  Word   Share Add This  

EDITORS’ NOTE: CORRECTS lead to DELETE references to all exterior lights being LEDs and reference to first electric vehicle introduced with all-exterior LED lighting

DETROIT – When the all-new Cadillac ELR extended range luxury coupe arrives in dealerships this winter, all major exterior lighting groups will consist of LEDs. 

First shown at this year’s North American International Auto Show, the ELR’s front LED lights are designed to double as daytime running lights. The design of the main projectors extend from the ELR’s front fascia up into the fenders to create a sleek and dramatic appearance.

The signature vertical tail lights pay homage to classic Cadillac style and stay true to the Converj concept, on which the ELR is based.

“LED lights last much longer and use less energy than traditional halogen bulbs used in most vehicles,” said Martin Davis, exterior lead designer. “Beyond the beautiful design interpretation, using LED lights fits with the ELR’s environmentally friendly character.”

About Cadillac
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

# # #

Video

Contact